Soil goes luxury
Azadeh met Philippe Schaus, CEO of Moët Hennessy, at a pioneer dinner at the Eiffel Tower in Paris while ago. She spoke to him about the importance of soil health for the quality of grapes in champagne production. One yearr later, Philipp gives a keynote speech on soil!
We talked about our business model
Our talk at the World Living Soils Forum was something special! Why? We presented the betterSoil application that we are starting to develop on stage for the first time. What is our motivation? There are many agricultural best practices and methods that need wider application. The application makes advisory services scalable. The application lowers the cost of extension services and makes the transition to more healthy soils more affordable. Azadeh presented twice at the event in front of the audience and the jury. After both pitches, we received very valuable feedback and had great discussions about our approach with experts in the field of soil health and corporate responsibility.
Corporate responsibility in soil health
By incorporating sustainable soil practices in their supply chains, luxury brands like Moët Hennessy and Louis Vuitton have a unique opportunity to lead by example. These companies can not only protect soil health but also enhance their brand reputation and consumer loyalty. The World Living Soils Forum promised to be a pivotal event in the discussion of soil health and sustainability. Soil is not merely a foundation for plants; it is a living ecosystem that supports biodiversity, regulates water cycles, and serves as a carbon sink. As global challenges such as climate change, population growth, and land degradation intensify, the urgency to protect and restore soil health becomes paramount. The World Living Soils Forum aims to shine a light on the intersection of soil sustainability and corporate responsibility.
Supply chain impact
In today’s interconnected world, businesses play a crucial role in shaping agricultural practices and, consequently, the health of our soils. The supply chain encompasses every step from raw material sourcing to product delivery, and each stage presents opportunities for companies to implement sustainable practices that benefit soil health. Companies can prioritize sourcing from suppliers who employ regenerative soil techniques. By supporting farmers who focus on soil health, businesses can promote practices such as crop rotation, cover cropping, and sustainable farming, which enhance soil vitality and biodiversity. The design of products can also reflect a commitment to sustainability. By investing in research and development, companies can create products that are not only luxurious but also environmentally friendly. This includes utilizing packaging that is biodegradable or made from recycled materials, which reduces the impact on soil and ecosystems.
Collaboration and innovation
The World Living Soils Forum featured discussions on how companies can collaborate with scientists, NGOs, and local communities to develop innovative solutions for soil health. These partnerships can lead to the implementation of best practices that benefit both the environment and the bottom line. The Forum also featured a series of keynote speeches and panel discussions that emphasize the importance of corporate responsibility in soil health. Attendees heard from industry leaders who have successfully integrated sustainable practices into their operations and learn about the measurable impacts of these initiatives. Networking sessions allowed attendees to connect with like-minded professionals who are passionate about sustainability. This is a chance for companies to forge partnerships, share challenges, and collaborate on innovative solutions that benefit soil health.