betterSoil in Paris
We are paving the ground towards our dream! We have been taking part in the ChangeNOW event for two years now. This year, we performed much better, were represented on various stages and with a stand. We had many more visitors interested in the topic of soil than last year.
Visibility matters
We are proud to be an active participant in the ChangeNOW event, where sustainability and innovation come together on several stages. Our presence at this event emphasises our commitment to soil as an innovative solution for more sustainable food production while improving environmental and climate protection. Soil serves as the bridge where innovation meets sustainability, acting as the foundation for both agriculture advancements and environmental conservation. Embracing soil as a key player in the quest for sustainability fosters a future where innovation and ecological balance coexist for the wellbeing of present and future generation.
We talk about it
From speaking on the main stage to interactive panel discussions, betterSoil was at the centre of conversations driving sustainable change by improving soil health. Maximilian, Tobias and Azadeh shared in various interviews with the press how our soil solutions are reshaping the future of agriculture, mitigating climate challenges and promoting a more sustainable planet. It is important to raise awareness on soils because by nurturing healthy soil ecosystems, we can enhance crop productivity, increase farmer’s income, remove CO2 from the atmosphere through carbon sequestration, adapt to climate change consequences and preserve biodiversity.
Innovation is in simplicity
Like last year, we again had a stand at ChangeNOW. This year we welcomed more visitors to the betterSoil stand on soil health than last year! Our stand was very well located, with free spaces in the left and front. Many thanks to our ChangeNOW colleagues for this opportunity. Our stand was a meeting point for networking and building relationships with other participants, industry professionals, and potential collaborators. It also served a place for engaging in conversation, sharing knowledge and exploring potential partnerships or business opportunities. Visitors were able to talk to our team, learn about our product and the betterSoil 4 principles. They also learnt why soil is so important for climate, health and biodiversity and how they can put the principles into practice and work towards a greener future with betterSoil.